Men’s Underwear Market Size, Share, Trends, Growth Opportunities and Competitive Outlook

Men’s Underwear Market – Industry Trends and Forecast to 2031

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.  

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031.

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**Segments**

- **Product Type:** The global men's underwear market can be segmented based on product type into boxers, briefs, trunks, boxer briefs, and others. Each type offers different levels of comfort, coverage, and style, catering to diverse consumer preferences.

- **Material:** Men's underwear can also be segmented by material such as cotton, nylon, spandex, silk, and others. The choice of material plays a significant role in determining the breathability, stretchability, and overall comfort of the underwear.

- **Distribution Channel:** Another key segmentation factor is the distribution channel, which includes online retail, offline retail, department stores, specialty stores, and others. The rise of e-commerce has transformed the retail landscape, providing consumers with convenience and access to a wide range of products.

**Market Players**

- **Hanesbrands Inc.:** Hanesbrands is a prominent player in the men's underwear market, offering a wide range of products under various brand names such as Hanes, Champion, and Bonds. The company focuses on innovation, quality, and comfort to cater to evolving consumer demands.

- **Fruit of the Loom:** Fruit of the Loom is known for its affordable yet durable men's underwear options. The brand emphasizes value for money, appealing to budget-conscious consumers without compromising on quality.

- **Calvin Klein:** Calvin Klein is synonymous with luxury and style in the men's underwear segment. The brand's premium offerings target fashion-conscious individuals seeking sophistication and trendsetting designs.

- **Under Armour:** Under Armour is a performance-oriented player in the men's underwear market, leveraging advanced technologies to enhance moisture-wicking, temperature regulation, and overall performance for active individuals.

- **Jockey International:** Jockey International is a well-established underwear brand with a reputation for comfort and durability. The company's wide range of styles and sizes caters to diverse body types and preferences.

The global men's underwear market is dynamic and competitive, with key players continually innovating to stay ahead of consumer trends and preferences. The shift towards online retail and the growing emphasis on sustainability and eco-friendly materials are reshaping the market landscape. As male grooming and fashion awareness rise, men are increasingly seeking underwear that combines style, comfort, and performance. Factors such as changing lifestyles, increasing disposable incomes, and evolving fashion norms are driving the growth of the men's underwear market worldwide.

https://www.databridgemarketresearch.com/reports/global-mens-underwear-marketThe global men's underwear market is experiencing a shift towards more sustainable and eco-friendly materials as consumers become more conscious of their purchasing decisions. Companies are increasingly incorporating sustainable practices into their manufacturing processes to appeal to environmentally conscious consumers. This trend is driven by a growing awareness of the fashion industry's environmental impact and a desire for more ethically produced products. Brands that emphasize sustainability in their men's underwear offerings are likely to gain a competitive edge and attract a loyal customer base seeking environmentally friendly options.

Moreover, the rise of online retail is significantly impacting the men's underwear market, providing consumers with greater convenience and access to a broader range of products. E-commerce platforms have enabled brands to reach a global audience and engage with consumers in new ways. With the ease of online shopping, consumers can compare prices, read reviews, and make informed decisions from the comfort of their homes. As a result, companies in the men's underwear market are investing in their online presence and digital marketing strategies to stay competitive in the evolving retail landscape.

In terms of product segmentation, the trend towards personalized and customized products is gaining traction in the men's underwear market. Brands are offering options for personalized sizing, fabric preferences, and design choices to cater to individual consumer needs and preferences. This customization trend not only enhances the overall shopping experience for consumers but also allows brands to differentiate themselves in a crowded market. By offering personalized products, companies can build stronger connections with their customers and foster brand loyalty.

Another significant trend shaping the men's underwear market is the increasing focus on inclusivity and diversity. Brands are expanding their size ranges and introducing more inclusive marketing campaigns to appeal to a broader range of consumers. By embracing diversity and representing a variety of body types in their advertising, companies are resonating with consumers who seek representation and authenticity in the products they purchase. This inclusivity trend is not only driving sales but also positioning brands as socially responsible and culturally relevant in a competitive market.

Overall, the global men's underwear market is evolving in response to changing consumer preferences, technological advancements, and societal trends. Brands that prioritize sustainability, online presence, product customization, and inclusivity are likely to succeed in capturing market share and building lasting relationships with consumers. As the market continues to innovate and adapt to emerging trends, it is essential for companies to stay agile and responsive to meet the evolving demands of male consumers worldwide.**Segments**

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Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2030.  

The global men's underwear market is a vast industry with various categories, distribution channels, price ranges, age groups, price points, and size options catering to a diverse consumer base. The segmentation of the market allows brands to target specific preferences and needs of customers, ensuring a comprehensive range of products to meet various requirements. Categories like regular briefs, boxer briefs, boxer shorts, trunks, and thongs offer different styles and functionalities, appealing to different consumer tastes and requirements. Distribution channels such as mass merchants, mono-brand outlets, pharmacy stores, online stores, and others provide multiple avenues for consumers to access men's underwear products. The segmentation by price range, age group, price point, and size further refines the market targeting, enabling brands to tailor their offerings to specific consumer demographics effectively.

The men's underwear market is a highly competitive and rapidly evolving sector driven by changing consumer preferences, technological advancements, and societal trends. The shift towards sustainable and eco-friendly materials reflects the growing consumer awareness of environmental issues and the demand for ethically produced products. Companies incorporating sustainable practices into their manufacturing processes are likely to gain a competitive edge and attract environmentally conscious consumers. The emphasis on online retail has transformed the shopping experience for consumers, providing convenience, accessibility, and a wide range of products. Brands investing in their online presence and digital marketing strategies are better positioned to engage with consumers and remain competitive in the evolving retail landscape.

Personalization and customization have emerged as significant trends in the men's underwear market, allowing brands to offer tailored products that cater to individual preferences and needs. By providing options for personalized sizing, fabric choices, and design preferences, brands enhance the overall shopping experience for consumers while differentiating themselves in a crowded market. Inclusivity and diversity are also key trends reshaping the market, with brands expanding their size ranges and featuring diverse representations in their marketing campaigns to appeal to a broader consumer base. By embracing inclusivity and authenticity, brands are not only driving sales but also establishing themselves as socially responsible and culturally relevant.

Overall, the global men's underwear market continues to evolve in response to consumer demands and market dynamics. Brands that focus on sustainability, online presence, product customization, and inclusivity are likely to succeed in capturing market share and building strong customer relationships. As the market progresses, companies must adapt to emerging trends and consumer preferences to stay competitive and meet the evolving needs of male consumers worldwide. Innovative approaches, strategic marketing initiatives, and a commitment to delivering quality products will be essential for brands to thrive in the dynamic men's underwear market.

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

1. North America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
2. Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
3. Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
4. Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

• To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
• To estimate the market shares of major segments of the Men’s Underwear
• To showcase the development of the Men’s Underwear market in different parts of the world.
• To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
• To offer precise and useful details about factors affecting the growth of the Men’s Underwear
• To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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