Men’s Underwear Market Size, Share, Trends, Industry Growth and Competitive Analysis

Men’s Underwear Market - Size, Share, Industry Trends, Demand and Opportunities

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.  

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031.

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**Segments**

- **Product Type**: The men's underwear market can be segmented based on product type into boxers, briefs, trunks, boxer briefs, and others. Each type caters to different consumer preferences and needs in terms of support, comfort, and style.

- **Distribution Channel**: Another key segmentation is based on the distribution channel, including online retail, offline retail, specialty stores, and department stores. The rise of e-commerce has significantly impacted how men buy underwear, with online channels gaining popularity due to convenience and a wider range of options.

- **Material**: Men's underwear is also segmented based on material, such as cotton, nylon, polyester, silk, and others. Material choice can affect the breathability, moisture-wicking properties, and overall comfort of the underwear, influencing purchase decisions.

- **Price Range**: Price range segmentation includes premium, mid-range, and economy segments, catering to consumers with different budget constraints and preferences for quality and brand perception.

**Market Players**

- **Hanesbrands Inc.**: A prominent player in the men's underwear market, offering a wide range of products under popular brands like Hanes, Champion, and Bali. Known for quality, durability, and comfort, Hanesbrands Inc. has a strong presence in both online and offline retail channels.

- **Fruit of the Loom**: With a focus on affordability and value, Fruit of the Loom is a well-established player in the men's underwear market. The brand offers a variety of styles and materials to cater to different consumer needs, making it a popular choice among budget-conscious shoppers.

- **Calvin Klein**: Known for its premium quality and stylish designs, Calvin Klein's men's underwear collection is favored by fashion-conscious consumers. The brand's emphasis on comfort and aesthetics has helped it carve a niche in the higher-end segment of the market.

- **Jockey International**: Jockey International is recognized for its innovative designs and technology-driven approach to men's underwear. The brand's focus on performance, fit, and sustainability has resonated with environmentally conscious consumers seeking high-quality undergarments.

https://www.databridgemarketresearch.com/reports/global-mens-underwear-marketThe men's underwear market continues to evolve and expand, driven by changing consumer preferences and lifestyle trends. One emerging trend is the growing demand for sustainable and eco-friendly underwear options. As more consumers become environmentally conscious, there is a shift towards choosing underwear made from organic or recycled materials that are both comfortable and sustainably sourced. Market players that emphasize sustainability in their product offerings are likely to gain a competitive edge and appeal to a new segment of environmentally conscious consumers.

Another key development in the men's underwear market is the increasing focus on inclusive sizing and diversity. Brands that offer a wide range of sizes to accommodate different body types and shapes are well-positioned to attract a more diverse customer base. Inclusivity in sizing not only enhances brand reputation but also fosters customer loyalty and satisfaction by meeting the varying needs of consumers. Market players that prioritize inclusivity and diversity in their product offerings are likely to see growth opportunities and strengthen their market positioning.

The rise of athleisure and loungewear trends has also had a significant impact on the men's underwear market. Consumers are increasingly seeking underwear that can seamlessly transition from daily activities to leisure and athletic pursuits. This has led to the popularity of performance-oriented underwear made from moisture-wicking, breathable materials that offer comfort and support during physical activities. Market players that innovate with advanced technologies and materials to enhance performance and comfort in men's underwear are well-poised to capitalize on this trend and attract active and style-conscious consumers.

Furthermore, the influence of social media and celebrity endorsements on consumer purchasing behavior cannot be overlooked in the men's underwear market. Brands that engage with influencers and celebrities to promote their products and connect with target audiences on social media platforms can significantly increase brand visibility and appeal to younger demographics. Leveraging social media as a marketing tool can help brands create a strong online presence, generate buzz around new collections, and cultivate a loyal following among consumers who value style, quality, and trendiness in their underwear choices.

In conclusion, the men's underwear market is a dynamic and competitive industry that continues to evolve in response to changing consumer preferences, lifestyle trends, and market dynamics. By embracing sustainability, inclusivity, performance-driven innovation, and strategic marketing initiatives, market players can differentiate their brands, expand their customer base, and capitalize on emerging opportunities in the evolving men's underwear market landscape.**Segments**

- **Product Type**: The men's underwear market segmentation based on product types such as boxers, briefs, trunks, boxer briefs, and others reflects the diverse preferences and requirements of consumers when it comes to support, comfort, and style. Each category caters to specific needs, with some focusing on breathability while others prioritize support and fit.

- **Distribution Channel**: The distribution channel segmentation is crucial in understanding how men's underwear reaches consumers. With the rise of e-commerce, online retail has become a popular choice due to its convenience and wide range of options. Offline retail, specialty stores, and department stores still play a significant role in the market, offering a more personalized shopping experience for some consumers.

- **Material**: Men's underwear segmented by material, such as cotton, nylon, polyester, silk, and others, showcases the importance of fabric choice in the overall comfort and performance of the garment. Each material offers unique characteristics in terms of breathability, moisture-wicking properties, and durability, influencing consumer purchasing decisions based on their specific preferences.

- **Price Range**: The price range segmentation into premium, mid-range, and economy segments highlights how consumers with varying budget constraints can find suitable options in the men's underwear market. Premium brands often focus on quality, design, and brand perception, while mid-range and economy segments cater to value-conscious consumers without compromising on comfort and style.

**Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.**

The global men's underwear market is segmented by category, distribution channel, price range, age group, price, and size to provide a comprehensive overview of consumer preferences and market dynamics. Regular briefs, boxer briefs, boxer shorts, trunks, and thongs represent the diverse styles available to consumers, catering to different comfort and style preferences. Distribution channels such as mass merchants, mono-brand outlets, pharmacy stores, online stores, and others play a crucial role in reaching consumers across various demographics. The price range segmentation further categorizes products based on affordability, allowing consumers to make informed choices within their budget constraints. Age group segmentation ensures that men of all demographics find suitable options in terms of size and style, while the price and size categories offer a detailed analysis of consumer preferences and market trends.

The men's underwear market is witnessing significant changes driven by evolving consumer preferences and trends. Sustainability is becoming a crucial factor as environmentally conscious consumers seek organic and recycled materials in their underwear. Brands emphasizing sustainability in their product offerings are likely to appeal to this segment of consumers and gain a competitive edge. Inclusive sizing and diversity are also gaining importance, with brands offering a wide range of sizes to accommodate different body types and enhance brand reputation. The rise of athleisure and loungewear trends has led to a demand for performance-oriented underwear that offers comfort and support during various activities, showcasing the importance of innovation in materials and designs. Social media and celebrity endorsements continue to influence consumer behavior, with brands leveraging these platforms to enhance brand visibility and connect with younger audiences.

In conclusion, the men's underwear market is dynamic, with opportunities for brands to differentiate themselves through sustainability, inclusivity, innovation, and strategic marketing initiatives. Understanding consumer segmentation and market trends is essential for brands to adapt to changing demands and secure a strong position in the competitive landscape. With a focus on meeting consumer preferences for comfort, style, and performance, market players can capitalize on emerging trends and drive growth in the evolving men's underwear market.

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

1. North America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
2. Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
3. Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
4. Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

• To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
• To estimate the market shares of major segments of the Men’s Underwear
• To showcase the development of the Men’s Underwear market in different parts of the world.
• To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
• To offer precise and useful details about factors affecting the growth of the Men’s Underwear
• To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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