Men’s Underwear Market Share, Trends, Growth and Competitive Outlook

نشر بتاريخ 2025-03-07 07:33:36 · 173 مشاهدة

Men’s Underwear Market - Overview, Size, Share, Industry Trends and Opportunities

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031.

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**Segments**

- **Type:** The men's underwear market is segmented by type into boxers, briefs, trunks, boxer briefs, and others. Each type caters to a different consumer preference based on factors like comfort, support, and style. Boxers are known for their loose fit, while briefs offer a snug and supportive design. Trunks combine elements of both boxers and briefs, providing a modern twist on traditional styles. Boxer briefs offer a longer leg length for added coverage and support.

- **Material:** Men's underwear is also segmented by material, including cotton, silk, nylon, polyester, and others. Cotton underwear is popular for its breathability and comfort, making it a preferred choice for everyday wear. Silk underwear offers a luxurious feel and is ideal for special occasions. Nylon and polyester underwear are known for their durability and moisture-wicking properties, making them suitable for sports and active lifestyles.

- **Distribution Channel:** The distribution channels for men's underwear include online retail, offline retail, department stores, specialty stores, and others. Online retail has witnessed significant growth due to the convenience of shopping from home and a wide range of options available. Offline retail, including department stores and specialty stores, provides consumers with the opportunity to touch and feel the products before making a purchase.

**Market Players**

- **Hanesbrands Inc.:** Hanesbrands is a leading player in the men's underwear market, offering a wide range of brands such as Hanes, Champion, and Bali. The company focuses on innovative designs, comfort, and sustainability to cater to the evolving needs of consumers.

- **Fruit of the Loom:** Fruit of the Loom is another key player known for its quality and affordability in the men's underwear segment. The brand offers a variety of styles and materials to suit different preferences and has a strong presence in both online and offline retail channels.

- **Calvin Klein:** Calvin Klein is a premium player in the men's underwear market, known for its stylish designs and high-quality materials. The brand's iconic logo waistbands and fashion-forward approach have helped establish it as a go-to choice for fashion-conscious consumers.

- **Tommy John:** Tommy John is a newer entrant in the market but has quickly gained popularity for its focus on innovation and comfort. The brand's patented fabrics and advanced construction techniques set it apart in the competitive men's underwear landscape.

The global men's underwear market is a dynamic and competitive space driven by evolving consumer preferences and lifestyle trends. With a wide range of types, materials, and distribution channels available, market players are continuously innovating to stay relevant and meet the diverse needs of male consumers.

The global men's underwear market continues to evolve and adapt to changing consumer preferences and lifestyle trends. One key trend that is shaping the market is the increasing demand for sustainable and eco-friendly products. Consumers are becoming more conscious of the environmental impact of their purchases and are seeking out brands that prioritize sustainability in their manufacturing processes. As a result, market players are investing in sustainable materials such as organic cotton, bamboo, and recycled fabrics to appeal to this growing segment of environmentally conscious consumers.

Another significant trend in the men's underwear market is the emphasis on performance-driven design and technology. With advancements in fabric technology, consumers are now looking for underwear that not only provides comfort and support but also offers additional features such as moisture-wicking properties, odor resistance, and temperature regulation. Brands that can integrate these performance-driven elements into their products are likely to gain a competitive edge in the market.

The rise of direct-to-consumer (DTC) brands is also reshaping the men's underwear market landscape. DTC brands leverage digital platforms and social media marketing to establish a direct relationship with consumers, bypassing traditional retail channels. These brands often place a strong emphasis on storytelling, personalization, and community building to create a loyal customer base. By cutting out middlemen and focusing on direct sales, DTC brands are able to offer high-quality products at competitive prices, disrupting traditional market dynamics.

Personalization and customization are emerging as key differentiators in the men's underwear market, with brands offering options for custom fits, colors, and designs to cater to individual preferences. Customization not only enhances the consumer experience but also allows brands to stand out in a crowded market by offering unique and personalized products that resonate with customers on a personal level.

Overall, the global men's underwear market is witnessing a shift towards sustainability, performance-driven design, direct-to-consumer models, and customization. Market players that can adapt to these trends, innovate in product offerings, and effectively communicate their brand values are poised for success in this competitive and dynamic market. As consumer expectations continue to evolve, staying agile and responsive to market trends will be crucial for long-term growth and competitiveness in the men's underwear segment.**Segments**

- **Category:** The categorization of men's underwear into regular briefs, boxer briefs, boxer shorts, trunks, and thongs reflects the diverse preferences of male consumers. Regular briefs are classic and provide full coverage, while boxer briefs offer a combination of support and longer leg length. Boxer shorts are loose-fitting and comfortable, trunks are a modern take on traditional styles, and thongs cater to those seeking minimal coverage and support.

- **Distribution Channel:** The men's underwear market distribution channels encompass mass merchants, mono-brand outlets, pharmacy stores, online stores, and others. Mass merchants offer convenience and a wide selection of brands, while mono-brand outlets focus on a singular brand experience. Pharmacy stores provide accessibility, online stores offer convenience and variety, and other channels cater to niche markets or specialty retailers.

- **Price Range:** Men's underwear is segmented by price range, including categories such as US$1-9, US$10-19, US$20-29, and US$30 and above. Different price ranges cater to varying consumer budgets and preferences, with higher-priced products typically associated with premium materials, design, and branding compared to lower-priced options.

- **Age Group:** The segmentation by age group includes categories such as 15-25, 26-35, 36-45, 46-55, 56-65, and 65+. Understanding the preferences of different age groups is essential for brands to tailor their products and marketing strategies effectively. Younger consumers may prioritize style and trendiness, while older demographics may focus more on comfort and durability.

- **Price and Size:** Men's underwear can also be segmented by price (premium, mid-range, low-cost) and size (XS, S, M, L, XL, XXL, XXXL). Price segmentation reflects varying levels of quality, design, and brand positioning, while size segmentation ensures that consumers of all body types can find comfortable and well-fitting underwear.

The men's underwear market is undergoing significant transformations driven by consumer demands for sustainability, performance, and customization. With an increasing focus on eco-friendly materials and manufacturing processes, brands are adapting to meet the needs of environmentally conscious consumers. Additionally, advancements in fabric technology are leading to the development of performance-driven underwear that offers more than just comfort. Moisture-wicking properties, odor resistance, and temperature regulation are becoming standard features in men's underwear as consumers seek functionality along with style.

The direct-to-consumer model is revolutionizing how brands interact with customers, providing a platform for storytelling, personalization, and community-building. By cutting out intermediaries and engaging directly with consumers online, brands can offer high-quality products at competitive prices while cultivating a loyal customer base. This shift in distribution channels is reshaping the market landscape and challenging traditional retail models.

Personalization and customization are becoming key differentiators in the men's underwear market as brands offer tailor-made options to suit individual preferences. By allowing consumers to choose custom fits, colors, and designs, brands can create a unique and personalized shopping experience that resonates with customers on a personal level. This trend towards customization not only enhances the consumer journey but also sets brands apart in a crowded market, fostering brand loyalty and differentiation.

In conclusion, the men's underwear market is witnessing a paradigm shift towards sustainability, performance-driven design, direct-to-consumer models, and customization. Brands that can adapt to these trends, innovate in their product offerings, and communicate effectively with consumers are poised for success in this dynamic and competitive market. As consumer expectations continue to evolve, staying responsive to market trends and embracing innovation will be crucial for long-term growth and competitiveness in the men's underwear segment.

The report provides insights on the following pointers:

Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

North America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
To estimate the market shares of major segments of the Men’s Underwear
To showcase the development of the Men’s Underwear market in different parts of the world.
To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
To offer precise and useful details about factors affecting the growth of the Men’s Underwear
To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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Men’s Underwear Market Share, Trends, Growth and Competitive Outlook

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