A recent study by Zebra Technologies titled 'Zebra's 17th Annual Global Shopper Study' has found that 77% of Indian shoppers prefer retailers that offer tailored recommendations. The study, which surveyed over 4,200 respondents globally, including India, also found that Indian retailers are planning to invest in technology to improve customer experience and operational efficiency. #AnnualGlobalShopperStudy #retailers #supplychaintech #Indianretailers #supplychain #Logistics